BLOG

Today, we have a mass population of small business owners avoiding the thought of spending their investments into Marketing. But today, It is a very big deal to have a Website, a Copywriter, and a Social Media Account.

Instagram is one of the most used networks in this era, most segments use and are taking advantage of posts, stories, lives, and many other possibilities of interactions that the network has and regularly launches. For both a company and a person, having a well-structured account can mean better results. it is important to have an Instagram profile and that this profile is interesting and, of course, be visited!

The Google My Business is an essential marketing tool for any business with physical locations, as it allows your local business to be easily found on Google. Increasing your company's online presence, Google My Business allows the user to add an address, phone, website, email, opening hours, location on Google Maps with internal and external photos, and even links to social networks.

Due to the current COVID-19 epidemic, consumer behavior around the world has been affected, and many companies are changing their strategies to survive. It is a hard time, especially for small businesses.

Marketing is not just advertising; it entails much more ... It is strategy; it is planning; it is implementation; it is monitoring, and it is analysis. Always with an aim to deliver to VALUE to the customer and financial return to the Brand! Marketing is a mental war. It is the ideas that are in people's minds that determine whether or not a product will succeed

Google Analytics is the most comprehensive and widely used free web analysis tool in the world. With it, we can understand the user's behavior in the so-called “post-click”, that is, know where we should improve our website and/or campaigns to be able to make customers reach the expected goal, such as a purchase, filling a form, viewing an important page, downloading, etc.

Do you want your business to be found on Google by potential customers at the very moment they are looking for the products or services you have to offer them? Would you like to pay only when someone clicks on your ad and visits your website? Then, welcome to the world of Google Ads! People get on Google to Go, Know or Do (Joseph Bojang)

Most likely, you have heard of the term SEO (Search Engine Optimization) or the term search engine optimization. However, there are still millions of people who wonder about what SEO is and how it works. Although this is a fairly common term in digital marketing, the reality is that it continues to create some confusion when it comes to sponsored links, content marketing, or search engine marketing. These are all different things, with different goals.