We carry out an exhaustive analysis of the current state of the dental practice’s Digital Marketing, including website, content, SEO, social media presence, online reputation and competitor strategies.

Together with the client, we establish clear and measurable objectives that can include, for example, increasing traffic to the site, generating leads, increasing the number of patients, strengthening the presence on social networks, etc.

Did you know…

Google is responsible for 94% of all organic traffic (Web Presence Solutions)? Therefore, one of your objectives should be to establish a presence on the Internet, an imperative in order to reach and captivate an audience that is looking for relevant information.

We understand the profile of the dental clinic’s target audience (their wants and needs), identifying demographic and behavioural characteristics, communication preferences, concerns and common issues related to oral health.

We create the institutional website from scratch or redesign it to make it more attractive, functional and optimised for search engines. This stage will serve as the basis for all subsequent work, channelling the largest number of users in the region to the dental clinic.

More about website creation

What are the characteristics of our SITES FOR DENTISTS?

Pixels and codes?  Bits and bytes? More than that! Our websites for dentists are the perfect clinic assistants: professional and intuitive. They have such irresistible features that even milk teeth, molars and canines will be impressed!

Professional design

• Intuitive and attractive layout.
• Easy and accessible navigation.
• Modern, responsive design.
• Consistent colour scheme.
• High quality images.

Clear information

• Description of the clinic, mission, vision and values.
• Details about the team of dentists and health professionals.
• Full list of dental services offered.
• Detailed descriptions of treatments and procedures.
• Testimonials from satisfied customers.
• Case studies (before and after).
• Awards, professional certifications or other recognitions, if applicable.
• News section for regular updates.
• Contact information with interactive map

Educational content

• Blog with informative articles on oral health and dental procedures, among other topics directly or indirectly linked to the clinic’s dental services.

Integration with social networks

• Links to the dental practice’s social media pages.
• Possibility of sharing site content on social networks.

Contact forms

• Online appointment booking system.
• Contact forms for questions.

FAQ page

• Answers to patients’ most common questions.
• Clarification on procedures, health insurance and payment methods.

Security and privacy

• SSL certificate to guarantee the security of patient information.
• Clearly visible privacy policy.

We focus on relevant information that educates, inspires and builds trust.

We consistently develop and publish quality content that responds to patients’ “pains” with appropriate solutions.

We promote dental expertise and cultivate positive, long-lasting relationships, highlighting the clinic as the most reliable place for dental treatment.

We generate leads and interactions with patients and potential clients through differentiated content that guides them through all the stages of the sales funnel, towards a consultation… and then loyalty!

Did you know…

Content marketing costs 62% less than traditional marketing and gets three times as many leads (NeilPatel)? Therefore, content marketing is a smart investment because it builds lasting relationships with a certain audience, and it’s the formula for success for maximising impact with minimal resources!

What kind of CONTENT FOR DENTISTS do we publish?

Here at Webfarus, we take content as seriously as oral health. From tips on brushing your teeth to suggestions for preventing tooth decay, we’ve prepared an engaging digital menu:

• Educational content on oral hygiene practices, prevention of dental problems and dental treatments, to showcase the clinic’s expertise.
• Content that highlights new treatments, technologies or discoveries in the field of dentistry, to prove that the practice is at the forefront.
• Explanatory content about dental procedures in simpler, more accessible language, to build a relationship of trust with the public.
• Quality images and short videos that illustrate the behind-the-scenes of the clinic and some dental treatments.
• Information and “before and after” photographs that show real results and emphasise the quality of the dental team.

We implement SEO strategies to improve search engine rankings, i.e. to put your dental practice at the top of Google, increase visibility in search results and reach a wider audience.

Did you know…

77% of potential dental clinic patients search online for solutions to their problems (Google)? And that a clinic that ranks at the top of search results suggests authority and trust in the field of dentistry?

How do we optimise for search engines?

For us, optimising with SEO is as natural as smiling after a professional teeth cleaning! And that’s because we call Google’s algorithms “you” and they regularly check to make sure we’re meeting their standards of excellence.

• We identified keywords relevant to dentistry, such as “dentist”, “dental clinic”, “teeth whitening”, “dental implants”…
• We include keywords with local terms to attract patients from the region, such as “dental clinic in Faro”.
• We optimise with local SEO, including the name of the city in the meta description, header tags and site content.
• We develop quality content on dental services and dental treatments.
• We use keywords naturally and strategically throughout the content.
• We develop specific pages for each service to improve relevance in search results.
• We use title tags, meta descriptions and explanatory alt tags to help search engines understand what the images are about.
• We build a link strategy, both internal and external (to reputable sites).
• We offer positive browsing experiences on mobile devices.
• We optimise website loading speed.
• We keep the clinic’s information consistent across all online platforms.
• We use analysis tools to monitor site performance in real time and adjust as necessary

With the majority of Internet users scrolling through social networks several times a day, Webfarus couldn’t help but publish relevant content periodically to invite its “friends” into… the practice!

Social media management is a great opportunity to increase popularity, foster interactions, create relationships and get to know your target audience better.

How do we manage a dental practice’s social media?

With posts that help the practice win new patients and increase profits! In other words, with strategies that get the practice seen, shared and remembered. These include:

• We identify specific goals, such as increasing brand awareness, attracting new patients or promoting specific services.
• We establish measurable digital marketing metrics to evaluate success.
• We develop content strategies that are consistent, engaging and relevant to the target audience.
• We chose the social networks most in line with the clinic’s audience, such as Facebook, Instagram and LinkedIn.
• We take into account the specific characteristics of each platform when developing content.
• We created an editorial calendar.
• We share useful information about oral health and dental treatments, with links to the site.
• We share information about the team, events and behind the scenes to personalise the brand.
• We announce special promotions or discounts, if applicable.
• We use quality images and videos to make the content more attractive.
• We create exclusive campaigns for social media followers.
• We use analysis tools to evaluate the performance of posts.

We keep your business in the spotlight, sending personalised emails to attract the attention of your leads and patients, and monitoring the number of users who have seen, read and clicked on a particular message, and who are therefore prepared to start (and then maintain) a positive relationship with your dental practice.

How do we design EMAIL MARKETING campaigns FOR DENTAL CLINICS?

With a strategy similar to the one you use for brushing your teeth for three minutes and flossing: we start in a refined way with segments and then apply a touch of creativity and an extra dose of attraction to get your patients to click!

• We segment the list of contacts (who have given explicit consent) based on characteristics such as treatment history, preferences or location.
• We personalise messages according to the specific needs of each segment.
• We create emails with responsive design to guarantee a good experience on mobile devices such as smartphones.
• We send useful information, such as appointment reminders and post-consultation follow-ups, educational content on oral hygiene practices, special promotions and discounts on treatments, information on new services, events, equipment or professionals at the clinic.
• We include CTAs or clear calls to action that encourage patients to book appointments or get in touch, for example.
• We use analysis tools to track opening rates, click-through rates and conversions, among other metrics.

In order to obtain more immediate and significant commercial results, we invest in online advertising, looking for the best keywords and distributing them in groups of targeted adverts that appear at the top of search results.

How do we make GOOGLE ADS adverts FOR DENTAL CLINICS?

With DentalAds techniques that shine in search results to hit the target without missing a beat!

• We clearly define your dental practice’s potential patients, taking into account their location, demographic characteristics, interests and online behaviour.
• We have chosen advertising platforms such as Google Ads and Facebook Ads to serve the paid adverts that will appear in search results when people search for dental treatments and clinics.
• We target our adverts to specific groups.
• We create visually appealing adverts that highlight our services.
• We use keywords that are relevant to the sector.
• We implemented remarketing campaigns to reach people who had visited the clinic’s website but hadn’t booked an appointment.
• We create specific, optimised landing pages for each campaign, with contact forms.
• We use analysis tools to monitor digital marketing metrics such as clicks, impression rates, conversion rates and cost per conversion.
• We make adjustments to campaigns in real time, based on the results.

See our portfolio of work