Digital Marketing for Dentists​

How can say that you’re running a Marketing Agency for the Dentistry Health Business? Is it because you have a website with list of specialities? Perhaps got a Facebook page with almost “100 friends”? Maybe an email marketing campaign strategy for 2021? Well, we didn’t want to be the bearer of bad news. That’s not enough to win leads, generate conversation rate and retain customers! Have any doubts? Then answer these questions!

• 77% of potential dental clinic patients search online for solutions to their problems (Google). How many booked an appointment at your clinic?
• Google receives over 70,000 searches per second (Google). How many of those searches refer to your services?
• 93% of online experiences start with a search engine (Search Engine Journal). How many of those experiences end up in your waiting room?
• Google is responsible for 94% of total organic traffic (Web Presence Solutions). What percentage of that traffic goes to your institutional website?
• Content Marketing costs 62% less than traditional marketing and wins three times more leads (NeilPatel). How much are you investing in content marketing?
• More than 80% of Portuguese people with Internet access are on social networks (INE). How many those “100 friends” has your business made lately?

Well… I guess you’ve start to realize the importance of Digital Marketing for Dentistry, haven’t you? Learn how to earn and grow your Marketing for Dentistry Business

Why should you invest in Digital Marketing for Dentists?

Because you need to increase your ROI (return on investment) and consequently increase your dental clinic’s revenue! This is the main reason to take big steps to where your target audience is: the Internet! That’s where you’ll get the attention of…

• Patients who do not know which is the most appropriate treatment for their problem.
• Undecided patients who don’t know if it’s time to make an appointment or which dental clinic to choose.
• Patients who Google searches – from “toothache” to “dental implants” – because they are looking for clear and consistent information.
• Patients who know the solution to their problem, but are looking for more specific information to proceed with scheduling an appointment: such as location, accessibility, treatment prices, etc.
• Patients looking for second opinions or patients who were not satisfied with the results.

Therefore, as your business profitability begins in this global market that is called the Internet. It is essential to invest in Digital Marketing in Dentistry or Dental Marketing, in order to be able to improve the visibility and notoriety of the clinic, reach more prospects, generate more leads and build more loyalty base. Customers! Capture customers, duplicate requests for new appointments.

What are the main advantages of Digital Marketing in the Dentistry Business?

Now that you no longer have doubts about the importance of Digital Marketing. Learn about the main advantages of your strategies for your dental clinic:

Greater reach

Despite of having a local business, they manage to reach more people because on the Internet there are no physical or time barriers, therefore their office is “open” 24 hours a day!

More traffic

You can also receive more visits to your website because Dental Digital Marketing business guarantees the best positions for your pages!

More communication channels

Website, blog, social networks, email marketing… on the Internet there are numerous channels at your disposal to talk with patients and other business partners.

Greater visibility and notoriety

With so many online channels to publish relevant contents, you can clarify doubts and show the most effective solutions to some problems… and thus increase the visibility and notoriety of the clinic!

More recognition

Placing your website at the top of the search results is the same as getting ahead of the competition, standing out in your area of ​​expertise and deserving recognition from patients.

Greater relationship and loyalty

Digital Marketing allows you to communicate and interact easily, quickly and effectively with your target audience, winning new patients and retaining the ones you have already conquered.

Greater segmentation

In traditional marketing it is difficult to segment, but with the digital era you can easily reach people in your region who are really interested in your services.

More competitiveness

Offline, may be difficult to compete with clinics that are larger than yours, but online you can stay on an equal footing, as long as you invest in the right actions.

More queries

With relevant content published on different digital channels that aims at audience interested in your services. Therefore your clinic manages to attract attention and generate more interaction… and that translates into more appointments!

Best cost/benefit ratio

A Digital Marketing strategy does not require a large investment to achieve excellent results. See our results as a strategic partner.

Top Marketing Strategies for Dentistry

If you have no doubts about the importance of Dental Marketing, it’s time to learn about different strategies that can separately or simultaneously help boost sales in your dental clinic!

1. Define the target audience

Before starting to produce content for your digital channels, you should define your clinic’s target audience, collecting all the information about your audience: gender, age, location, profession, occupation, tastes, interests, needs, fears, mode of life… These data are important to develop more assertive actions.

2. Establish Digital Marketing goals

Next, it is important to establish clear and attainable objectives for a certain period, as well as the Dental Marketing strategies that you will use to achieve them.

3. Create a professional website

Meanwhile, you should create or reformulate your website, in order to be able to present the visitors with all relevant information about your specialties and hence make it very clear what are the benefits of the services. And with a professional website can you do that! A modern and dynamic website for dentistry, works as a real sales platform capable of increasing revenue because it manages to stand out from the competition and appear to thousands of users who are looking for your service, but still don’t know your dental clinic!

Key elements of a website for dentists

• Own domain, simple and direct.
• Beautiful, modern and dynamic layout.
• Responsive design.
• Fast loading.
• Basic information: history, mission, vision, team, specialties, contacts…
• Specific information about the services.
• SEO optimization for search engines.
• Integration with social networks.
• Google Analytics for access monitoring.

4. Content Marketing for Dentists

If the information you publish on the Internet is about your clinic and is not generating good results, the best thing is to invest in Content Marketing for Dentists in order to win over your target audience… and the Google algorithm! Effectively, Content Marketing is a strategy capable of generating leads, relationships and interactions with patients and potential customers, directing them, along the sales funnel, towards the appointment, and then building their loyalty. This is possible through the consistent publication of relevant content that responds to the “pains” of users with appropriate solutions. No advertising or publicity! You don’t even need to talk directly about your dental clinic to gain visibility and new traffic to your website or blog! And speaking of a blog, consider creating one, as it is a valuable communication channel with the public as with time progressing throughout the year will generate excellent results.

5. SEO for Dentistry

Outdated? No way! Email marketing, or sending messages for commercial purposes to your contacts, continues to be one of the best ways to communicate, due to its low cost and high return. Note that by sending more personalized and familiar emails, you are able to attract the attention of your leads and patients and control the number of users who have seen, read and clicked on the message… and who are therefore prepared to initiate (and then maintain) a positive relationship with your dental clinic! Furthermore, sending email marketing campaigns always keeps your business in the spotlight without requiring great efforts: the format is flexible in terms of text and layout and even allows you to take advantage of numerous tools for automatic and highly segmented sending.

6. Email marketing for dentists

Outdated? No way! Email marketing, or sending messages for commercial purposes to your contacts, continues to be one of the best ways to communicate, due to its low cost and high return. Note that by sending more personalized and familiar emails, you are able to attract the attention of your leads and patients and control the number of users who have seen, read and clicked on the message… and who are therefore prepared to initiate (and then maintain) a positive relationship with your dental clinic! Furthermore, sending email marketing campaigns always keeps your business in the spotlight without requiring great efforts: the format is flexible in terms of text and layout and even allows you to take advantage of numerous tools for automatic and highly segmented sending.

7. Google Ads for Dentistry

Having budget available for advertising, don’t hesitate to invest in paid ads on the Google Ads platform! Look for the best keywords, distribute them across targeted ad groups, appear at the top of search results, and immediately and more expressive business results. In return, you’d only have to pay whenever a user arrives at that ad through one of the keywords… and clicks! Google Ads generates quality conversions because it attracts the right people at the right time, which as for dentists is the same as attracting potential patients looking for dental treatment!

8. Social media management

Thank you for accompanying us here! Almost at the end of our list of Digital Marketing strategies for Dentists. We cannot fail to tell you that with the majority of Internet users scrolling through social networks several times a day, publishing relevant content periodically is a way to invite friends entering… the office! It is also an opportunity to increase popularity, foster interactions, build relationships and get to know your target audience better. But be aware that creating a profile is not enough for your clinic to be seen, shared and remembered. It is necessary to manage social networks according to the objectives set to win new customers and increase profit.

9. Analysis of results

Ready to know the latest strategy? It is the analysis of results and ROI. Yes, because the work doesn’t stop after implementing all these Digital Marketing actions for the Dentistry business. It is necessary and required to monitor the results daily and even in real time, using metrics that show the return on investment according to the behaviour of the users.