Founder & Webfarus CEO
Already placing your bets on
We are sorry to inform you, that’s isn’t enough! What it has accomplished so far is only establish its presence on the Internet, but in order to gain more customers and increase sales. It needs to implement a Set of Digital Marketing strategies.
Missing out on great opportunities?
Get in touch and let’s make your business boom on the Internet!
What is Digital Marketing?
It is a set of communication strategies that any company (or individual) can develop on the Internet to conquer more business opportunities:
Why should you invest in Digital Marketing?
And Traditional Marketing, is it dead?
No, Traditional Marketing is still alive! It is only carried out in means and with communication processes different from those used in Digital Marketing.
Together they reach all supports and market niches, with the BIG difference that Digital Marketing manages to segment to a specific target audience, relate to consumers and measure the return on investment. In other words, with Traditional Marketing you cannot determine the number of sales that a billboard on the street managed to bring to your company, while with digital you can know exactly how many people entered your website today, what products they saw, how many contact forms they filled out and the what time they clicked on “buy”, for example.
In this way, Digital Marketing is essential to reach more and more consumers, show them the value of their products or services and achieve more expressive results. So, don’t continue to channel your marketing budget only to offline strategies when you can do more and better, with less money!
Advantages of Digital Marketing
Without physical barriers, on the Internet your business is open 24 hours a day, 7 days a week, to reach anyone, anytime, anywhere in the world.
+ Communication Channels
Website, online store, blog, social networks, email marketing… There are countless channels at your disposal to talk to consumers, suppliers, partners.
+ Visibility and Notoriety
With so many online channels, it manages to pass on information, show the solution to a problem, clarify doubts and reveal its competence.
Differentiated and personalized Content Marketing strategies attract more customers because they encourage interactions that will translate into sales opportunities!
A television ad reaches everyone, but a digital action is more assertive because it only attracts people who have expressed an interest in your product/service.
Offline has difficulty competing with large companies, but online is on an equal footing, as long as it has a well-built and focused marketing strategy.
+ For Your Company?
Creation of Websites and Online Stores
A website or an Internet Store?
Webfarus | Websites and Online Stores
- Own domain and quality hosting
- Exclusive, modern and dynamic design
- Organized layout and fluid navigation
- Loading speed and responsiveness
- Relevant content optimized with SEO strategies
- Blog and social media integration
- Reinforced security and monitoring with Google Analytics
- Intuitive backoffice and support service
A company history page?
A post on Facebook and a video on your YouTube channel? In the past it was enough to sell something, but nowadays if you don’t invest in relevant content, you can’t attract visitors, generate leads and enhance relationships and interactions with users, leading them towards the purchase.
Webfarus helps your company define the best Content Marketing strategy, profiling your target audience by stages within the sales funnel and objectives by digital channel.
Webfarus | Content Marketing
- Pages that reach the top of search results
- Texts that respond to your customers’ wishes and problems
- Quality content that is clicked on, read and shared: texts for websites, blog articles, publications on social networks, videos, audios, e-books, newsletters, email marketing campaigns and much more!
Do you have quality content?
Great, but that’s not enough to increase your company’s Internet reach either. It is necessary to optimize them with SEO (Search Engine Optimization) techniques for search engines, in order to be ranked by Google and appear in the first places of search results.
Webfarus helps your company show Google that your Internet pages offer a good user experience. Thus, it increases the chances of seeing your business found by potential customers who search Google for your products or services.
Webfarus | SEO optimization
- Technical website analysis
- Keyword study
- On-page and off-page SEO strategic planning
- Technical implementation on the site, according to the parameters required by the main search engines
- Constant evaluation of positioning strategies, so that your company is always ahead of the competition
Do you still send email marketing?
More than ever! The strategy has resurrected in recent years as one of the best ways to communicate with customers, with low cost and high financial return!
Webfarus helps your company to send messages with potential to be seen, clicked and read! In this way, you keep your business in evidence, establish positive relationships with each segment, gain authority and manage to generate more leads and retain more customers.
Webfarus | Email Marketing
- Compliance with GDPR (General Data Protection Regulation)
- Database preparation
- Target Audience Segmentation
- Definition of Email Marketing objectives by campaign
- Elaboration of informative, didactic or commercial content
- Creation of layout in line with the brand image
- Scheduling automatic shipments
- Personalized relationship development
- Results monitoring
Are You Ready
Want your business to bloom this year?
Google Ads & Facebook Ads
One click, one lead!
Webfarus | Google Ads & Facebook Ads
- Creating ads based on the best keywords
- Online advertising management within available budget
- Campaign optimization and analysis
- Building algorithm to reach and find prospects
Social Media Management
Facebook, Instagram, Youtube, LinkedIn…
Have no doubt that your customers scroll through social media all the time! Therefore, you have to manage social networks in accordance with your business objectives and the Digital Marketing strategies you are implementing to increase sales.
Webfarus helps your company create relevant posts, define a publication schedule, interact with users and attract more potential customers to your website or online store.
Webfarus | Social Media Management
- Identification of your target audience on each social network
- Definition of goals for each content
- Creating an editorial calendar
- Diversification of posts according to the social network
- Results monitoring
In an environment in constant evolution, you have to constantly adjust Digital Marketing strategies according to the data provided by the performance analysis of your actions on the Internet: from the number of accesses to the website to the number of likes on social networks!
Webfarus helps your company measure the efficiency of actions in real time so you can act quickly!
Webfarus | Results Monitoring
- Definition of metrics according to the objectives
- Measuring results in real time
- Constant data analysis
- Content and format testing
- Presentation of performance reports
- Implementation of improvements
Founder & Webfarus CEO
Digital Marketing Strategy
15 Steps to Spend Little and Grow Big!
- Study your business area
- We create your persona or ideal client
- Identify your Digital Marketing goals
- Evaluate existing communication channels
- Fill in the identified gaps
- Choose the most suitable tools
- We reformulate or create the institutional website from scratch
- We develop relevant content
- We optimize with SEO techniques
- We add a blog
- We plan automated email marketing sends
- Define social media strategies
- We do online advertising campaigns
- We monitor the progress of implemented actions
- And finally, We show you the FANTASTIC return on your investment!
Why You Should Hire My Services
Because you cannot do the job of a Digital Marketing technician, web designer, programmer...
But I have a team of professionals specialized in different areas necessary for the creation, development and maintenance of the best Digital Marketing strategies.
Because you will not be able to solve problems in a timely manner
But I provide a technical support service that is always ready to answer questions, correct errors, carry out updates or solve problems that are hampering the performance of your strategies.
Because the technicians don't have the resources and processes
But I have the best Digital Marketing tools to increase your business awareness.
Because you have no experience
But I know by heart how to create a professional website, how to create relevant content, how to optimize with SEO techniques, how to send email marketing, advertise on the web, manage social networks and monitor results to keep your company one step ahead of the competition.
Because you don't know where to start
But I know how to recognize your target audience, understand your company's needs and align the necessary resources to define the best Digital Marketing solutions for your company.
Because you have more to do!
You have a business to manage, employees, customers, suppliers and you don't want to waste time, because time is money!
Let’s make history together.
Ignoring online marketing is like opening a business but not telling anyone.