Whats is SPAM?​

Does my email system filter SPAM?

Many of the free webmail services have anti-spam filters that act immediately by evaluating who is sending the message and filtering it into the spam box. Even so, it’s not enough to block all spammers.

Devices with “bots” are able to bypass these filters and remain anonymous.

And what should I do to avoid SPAM in email?

• When receiving an unwanted message, always classify it as spam;
• Enter safe sender addresses you trust so they are not deleted from your inbox and sent to your spam inbox;
• Do not open messages from unknown or suspicious looking senders;
• Don’t open content that looks dodgy like that bracelet of a big brand, but that has a giant promotion, or a supposedly new or miraculous product that you’ve never heard of, etc. Everything that appears to be false, don’t open;
• Watch out for weird titles, even if it’s an email coming from a family member or friend. Don’t forget that their computers or mobile phones can be infected and automatically send this kind of email. Always check that the title has no errors or incorrect and incomplete translations. If you still have doubts, ask another way if the person really sent you this email. It is common for the user to receive a strange message from a friend, but click on the content because they trust the person;
• Don’t share your email everywhere. If they don’t have access to your email, they won’t be able to send you spam. Only share with people and companies you trust;
• Do not disclose your personal information publicly. By publicizing your contacts online, bots created by spammers can easily capture your data. Disclose data privately;
• Protect yourself on social media. Prevent your personal data from being easily exposed on social networks. These already have security mechanisms that you should use to protect yourself. Check the security and privacy of Facebook, Instagram and other accounts;
• Keep your antivirus always up to date. You should always keep your phone, computer or tablet well protected, using a good antivirus. Don’t forget to update it;
• Avoid suspicious websites. There are sites with content that we should avoid as they are easy ways to expose ourselves to spammers. Search only for sites that you trust;
• Do not register on any website. Many sites ask you to enter your email address to send information. Do it only when it’s really necessary. Also check the privacy policy of the websites where you register to be sure of the conditions and the website where you are registering. Many sites take advantage of your registration to send emails that you did not authorize;
• Never click on the website mentioned in the SPAM message. Avoid sites that contain this practice and do not click on links with SPAM, as you will be helping these sites to continue sending messages of this kind;
• Use a secondary email address. In situations where it is even necessary to put your email the best option is to use a disposable email address, not your primary email address. You can create a secondary email just for these situations to avoid many annoying situations by having your main email inbox invaded with spam emails.

It is difficult to say that we will be able to end with SPAM as the characteristics of this practice make it increasingly difficult to control this type of virtual threat.

However, many times receiving SPAM happens due to carelessness on the part of the user, either because he clicked on the unknown link or because he downloaded malicious content. If you are informed and know what to do to avoid receiving emails of this kind, you can prevent your inbox and website from being polluted with spam.

SPAM or email marketing: the differences

There are huge differences between email marketing and spam. And the main one is in the permission of the email address of the person to whom the message is intended.

A spammer sends a lot of emails to people who have not consented or anticipated this sending.

In email marketing, people have agreed and previously authorized the receipt of these messages.

And even if you are allowed to send emails to a specific person, but the message you sent doesn’t contain the content they agreed to receive, your email can still be considered spam. Thus, even if you have a brand and want to promote your product or service and have no intention of stealing data, you must obtain prior authorization from the recipient so that your message does not run the risk of being considered spam and being reported or deleted.

For a good email marketing strategy it is important to know that no one likes having their inbox full of unwanted emails. Therefore, segment your recipients well and plan an efficient marketing strategy that reaches your target audience.