How to launch an info-product

Did you know that by 2030, most likely all successful companies will be digital product companies or hybrid companies, which work on the physical product and the infoproduct? The conclusion is from Forbes magazine and clearly shows that more than an extra, launching an info-product is a business opportunity that cannot escape you!

What is an info-product?

An infoproduct is a digital product made available on the Internet that addresses a specific subject – in the form of an online course – requiring, on the part of the promoter, only launch, distribution and support efforts. Then, as it can be accessed anytime and from anywhere, it offers you excellent possibilities to make a good financial return, provided that the info-product is of good quality and meets the needs of the target audience.

Therefore, whether paid or free, the info-product always has a digital format and the objective of teaching something, and can take different formats: ebook, video, audio, audiobook, podcast, webinar, workshop, video lesson, etc.

In which sectors of activity can info-products be used?

In various sectors of activity, such as education, training, entrepreneurship, health and well-being, finance, technology, languages, arts, personal development, cookery, entertainment and many others. As practical and effective ways to share specialised knowledge, info-products are widely used in different business areas.

How to launch an info-product?

Are you eager to share your knowledge? It’s a good idea, because we’re here to explain how to launch an info-product that gives you quick and convenient access to relevant information… and generates revenue for your business! Follow us through this step-by-step guide:

1. Define your target audience

As with any other marketing project, you need to start by defining your target audience to create an info-product with relevant content that meets their needs. In this sense – if you do not already have the target audience defined – you should start by collecting all the information about your potential customers to then identify the demographic characteristics, interests, needs and behaviours of your business’s target audience.

The ultimate goal is to create a persona, i.e. an ideal customer whose profile represents the slice of your target audience most likely to be interested in the info-product.

2. Decide on the format of the info-product

As there are different info-product formats, we advise you to start with the basics which are an ebook and video content on the topic you want to talk about. But you can also choose the format that best suits the particular interests and tastes of your target audience. For example, in the case of an online course, you can forget about ebooks and only launch video lessons.

3. Produce quality content

Produce quality content, suitable for the chosen info-product format, because the content of an ebook is different from the content of a video or podcast, for example. The former prioritises text with the addition of visuals such as images, photographs and graphics; the latter are more engaging, presenting information through moving images and/or audio.

In any case, ensure that the information is current and accurate, that the visual presentation is in line with the brand identity… and don’t forget to optimise with SEO strategies to reach the top positions of Google organically!

More information on SEO optimisation for search engines? Click here!

4. Create a launch strategy

Have you already developed your info-product? Perfect, you can move on to the launch strategy which should include dates, objectives, dissemination channels and specific actions to achieve results. Also consider a pre-launch of the info-product through social media posts, email marketing sends and even live events.

5. Invest in a great pre-launch!

Indeed, the pre-launch of an info-product is a crucial step to achieve success, as it creates anticipation, generates interest and engages the target audience before the digital product is available for purchase.

  • Take advantage of all your company’s communication channels in the pre-launch phase: social networks, website, blog, email marketing…
  • Use teasers to raise interest in the final product: mysterious images, short snippets of content and promotional information.
  • Provide free content related to the topic of the info-product in videos, infographics or webinars, to offer something of value and at the same time show the relevance of the product and the reputation of your company.
  • Streamline webinars and live events to directly engage your audience. If possible, use the opportunity to present a sample of the digital product content and answer questions from attendees.
  • Consider working with digital influencers who can help publicise the product during the pre-launch to increase visibility and reach new audiences.
  • Announce the official launch date so people know when they can buy or access the info-product.
  • Create a waiting list to collect the data of leads or interested people (who will then be notified once the product is launched).
  • Offer bonuses, special conditions or access to exclusive materials to those who have committed to buy.

6. Choose the communication platform

Not thinking about developing your own platform? In that case, choose a platform for infoproducts already on the market, to sell and deliver your product automatically, whether it is an online course, an ebook or a webinar, among other formats. There are several options, such as Hotmart, Udemy, E-goi, Escola Digital, and Wook.

7. Build authority

Ready to launch your infoproduct? Great, but first build authority and credibility in your field so that sales (or shares) are a success.
How to build authority? By consistently showcasing your business expertise through relevant content on all communication channels, such as website, blog and social media, and interacting with your audience to create a relationship of trust.

8. Develop a landing page

Develop a landing page to present the info-product. Opt for an uncomplicated but attractive design and a text that makes the benefits of your digital product very explicit.

9. Promote the launch of the infoproduct

Promote the info-product through your usual communication channels (website, social media and email marketing) and through paid adverts (on Google Ads and Facebook Ads, for example) to quickly reach your target audience and attract more leads to the landing page.

More information about Google Ads and Facebook Ads? Click here!

10. Track the results

And finally, track the results of the infoproduct launch by monitoring the performance of your actions and tracking digital marketing metrics related to conversions, interactions and sales. This way you can immediately change any strategy that is not achieving results.

Did you like this step-by-step guide to launching an info-product, but you don’t have the time or digital marketing knowledge to implement these strategies? We have it! Contact Webfarus and effectively reach your target audience, build authority and increase revenue.

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marketing digital para dentistas

About Luís Horta

He has been a teacher in Portuguese Public Education for over 25 years. So far, he has helped create and develop more than 700 businesses in different areas in his career.

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