Creating a Website?

Discover these Keyword Research Tools for Planning Your Site

If you are getting ready to launch a new website, know that this process requires many things such as registering the domain, having a good hosting service, design, content, marketing, and SEO.

In addition, you will also need to research keywords for your site, to get the best start and put it in a good position.

These are the magic words that users look for when searching online, and it is through them that they can reach your site.


Keyword research is a technique used by SEO specialists and Digital Marketing managers who create the content of their websites. Knowing what words people look for when searching for a business like yours will be easier to generate more traffic to your website and boost your brand, given what customers are looking for.

If you want to stand out in the market, you need to know more about the tools that help you strengthen your online presence. For example, using keywords on the website helps you create content that will meet what your potential customers are looking for.

There are free keyword research tools that will help you with this process. With these tools, you will know the best keywords for your website according to your business and your target audience. You will also be able to analyze your competitors better, create good content and, very importantly, know your goals and strategies to put yourself into action.

So let’s get to know some of these free tools:



This free tool offers a service that shows how the keywords that interest you are being explored and suggests other words that can contribute to the construction of your content. Just enter the keyword you want, and a list of keywords will appear. You’ll also be able to know the evolution of your keyword searches and other important factors to improve your website’s SEO. It also generates related keyword suggestions and analyzes the domain of competitors.


Google Trends

This Google tool helps you know the most popular keywords and can also assess seasonality and changes in search volume for certain keywords over time. That way, you can find out which words are currently most sought after and which ones are outdated.


Google Ads: Keyword Planner

Google Ads Keyword Planner helps you find the best keywords to reach the right customers within your industry. As a result, you’ll be able to create campaigns more easily and produce content that increases traffic to your website. Please note that you need to create a Google Ads campaign to access this feature.


AdWord & SEO Keyword Permutation Generator

As you create more content for your site, it’s normal that at some point, you’re not creative to know more keywords that are in line with your site and your strategy. With this tool, just insert a keyword in each of 3 boxes, and it will automatically generate the best keywords.


Google Correlate

This tool identifies the keywords based on patterns already known, finding more relevant keywords in the theme in which your site is inserted. A big advantage of Google Correlate is able to analyze which keywords are searched together.


Keywords Everywhere

This tool was already completely free. Now you can still use that free version, but you won’t access data like CPC and competition. This application deserves to be mentioned in this article because it adds information about the searches carried out, in real-time, and it is important for the planning of a website to know the volume of organic searches in a keyword.


Keyword In

Keyword In is one of the simplest tools to use. You only need to enter the keywords, choose some options, and have your results list very soon.



This is a tool a little different from the others, but it deserves to be on this list as it is a very powerful weapon for marketers who need to optimize their new website. QuestionDB finds the questions people ask most about a specific topic. The tool will extract these questions from Reddit data. Reddit is a platform widely used every day to discuss certain issues and find solutions. It is a growing platform where there are thousands of debates and where any user can interact. You are advised to enter a broad keyword. If you choose the correct keyword, you will have a good list of questions, and you will be able to take advantage of this to know the best content to include in the site’s construction.



With this tool, you can enter just one keyword, and you will get several suggestions. These suggestions can be made on Google and Yahoo, Youtube, Amazon, Bing, etc.


Wordtracker Scout

Competitors also provide us with keyword information. This tool allows us to analyze the behavior of competitors, access high-quality performance metrics, and know, with the analysis of keywords that companies similar to ours are using, which are the best strategies for our brand.


WordStream Free Keyword Tool

This is another very popular free tool to help you find the best keywords. It’s quite simple, and you just have to enter a keyword and choose the sector and country if you want. Then you will get a list with word suggestions related to what you have entered. It can also check variations and search volume. If you want to analyze the keywords of a competitor site, just enter the URL, and this tool will reveal some keywords so that it can help you with your brand. 25 keywords are shown and if you want the complete list, just enter your email, and you will receive it for free.


There are other non-free tools that can help you create your keyword list. However, those listed above are already quite powerful. Find out about this topic with us.


We can help you.

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About Luís Horta

He has been a teacher in Portuguese Public Education for over 25 years. So far, he has helped create and develop more than 700 businesses in different areas in his career.

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