Usually, some of the reasons as to why people don’t buy are because they don’t know or because they don’t trust and, in general, the biggest challenge for marketers is to generate traffic and contacts, that is, leads for your business.
Investing in YouTube Marketing is still not a priority for many businesses. But it should be! YouTube is the second most viewed website in the world, according to Alexa and Similar Web rankings. Only Google is ahead of it, and, according to Cisco, it is still predicted that by the year 2022, internet traffic will be 82% of video consumption.
But, if you still have doubts, check the statistics:
- Every month, more than 2 million users use YouTube, totalling billions of hours of viewing.
- 70% of videos are viewed from mobile devices.
- It is possible to consult YouTube in 80 different languages, covering 95% of the internet population.
- Most of the public is in the 18 to 34 age group.
Invest videos to YouTube Marketing
Including YouTube video production in your marketing strategy is very important. It may not be simple for you, but Webfarus is here to help. Be more promotional, with ads, or with more Content Marketing; let’s get you closer to the public and make you an industry authority!
What is the strategy?
The strategy followed by Webfarus is proven by experience. We will briefly explain in five points:
After analyzing the competition, defining the target to be reached, knowing the demographic age for which we will publish, and choosing the most searched words, it will be necessary to elaborate a script or make a previous study on the subjects. If it appears in the video, you may need to train to be as comfortable as possible with the recording.
2. Consistency and regularity in publishing videos
It is the main concept of the YouTube platform, transversal to practically all social networks – to publish consistently, preferably on the same day of the week and at the same time and, according to general opinion, it should be published as many times as possible (for a channel often seen, usually three weekly videos).
3. Video length over 5 minutes
The ideal standard time that best results usually get between is 5 to 8 minutes.
4. The performance of the videos
YouTube videos are easily measurable. For example, get to know which ones had the most views or those who watched the longest.
From an analytical point of view, there are three major metrics for publishers:
- CTR – Click Through Rate
- AVD – Average View Duration
- FoP – Frequency of Post
By analyzing the YouTube reports, it is possible to collect the most relevant data about the channel, save time, and obtain important information to create quality content that can attract more audiences!
5. Thumbnail and title of a video
YouTube thumbnail is one of the essential elements of a YouTube video. Also known as a thumbnail, this resource is responsible for the user’s first contact with the video and, therefore, an important digital marketing resource. Good content is essential, but the first impression is that it attracts the attention of those who are expected to delight. Although the title and tags are essential elements to strengthen the presence in the ranking of the search engine of the tool, remember that YouTube is a visual social network; that is, the image dominates.
The videos help to create a person’s or brand authority before the audience. They help you get closer to your audience; they can increase sales and, certainly, traffic to your page.
We create your YouTube channel and your videos, and we also optimize your channel to maximize exposure.
About Luís Horta
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