What Is SEO?​

How Sites Optimization Works?

Most likely, you have heard of the term SEO (Search Engine Optimization) or the term search engine optimization. However, there are still millions of people who wonder about what SEO is and how it works. Although this is a fairly common term in digital marketing, the reality is that it continues to create some confusion when it comes to sponsored links, content marketing, or search engine marketing. These are all different things, with different goals.


SEO stands for “Search Engine Optimization”

in Portugese, “Otimização de Websites para Motores de Busca”.


The term SEO means “Search Engine Optimization”, or, in Portugese, “Otimização para Motores de Busca”, and consists of a set of techniques and strategies for website optimization or page optimization so that they are easily understood by search engines, such as Google. The application of these optimization strategies and techniques helps search engine robots to understand the content, its hierarchy, and relevance, as well as helping to determine whether one content is more or less relevant than another, placing the most relevant content at the top of the pages – organic research results.

One more thing…

Steve Jobs

If we consider that 10% of people click on a sponsored link when they perform a search on Google, then 90% of the rest of the people click on organic results. The positioning on the first page of Google results has great differences in terms of volume of organic traffic received, with the first position generating 32.5% of the traffic, followed by the second position with 17.6% of the traffic of this search. The last result on the first page of results receives only 2.4% of traffic from that same search.


One of the biggest ambitions of companies that invest in Digital Marketing is to reach the top positions in search engines. After all, who doesn’t want free clicks and more visitors to their site? However, being on the internet is not enough to ensure that your website gets a place on the first page of Google. You need to invest in a specific strategy to optimize results and ensure that your company achieves a good position.


This is where SEO comes in!

Search Engine Optimization

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About Luís Horta

He has been a teacher in Portuguese Public Education for over 25 years. So far, he has helped create and develop more than 700 businesses in different areas in his career.