A website’s technique of converting a website visitor into a potential client is basically subject to the first impression received by the visitors. The ability of your webdesign to convince the visitor to make a purchase or subscribe to your services measures the success rate of your website. In most e-commerce projects, conversion rate [the percentage of active clients against all the visitors] is regularly carried to monitor the effectiveness of the webdesign.
As much as your business should have an online presence, it should be equipped with a website that is built to convert. According to a study conducted by Inc. most visitors do not actually buy an item on their first visit to your platform. However, the new visitor’s experience on your platform can change the tables for you. With good customer experience orchestrated by your built-to-convert design, the visitor can become a customer on the very day. It obviously explains the more reason why your website’s design standard should have high conversion qualities.
Today, we will show you some of the most effective tips that can boost your website’s conversion rate. Notwithstanding, the functionality of each tip is also dependent on factors such:
- Product niche,
- Target audience
- Nature of your business
What makes a built-to-convert website design?
1. A clear call to action
Online visitors have their attention on more than one platform when they want to buy an item online. How your website get their attention requires a Call to Action strategy that pushes them to make a purchase. One of the simplest ways to achieve this is by addressing their current situation at that particular moment and how your product will solve that situation.
You give them a real life setup that relates to why they need your services or product. In one way or the other, an emotional connection is initiated between your website and the assumed to be client. The final step to a Call to Action will sometimes look like, Buy Now, Start Now, Click here to Download, Sign Up, Contact Us. For instance in our page we have…
2. Easy navigation
Keeping a visitor on your page is very easy when they have no difficulty or confusion when finding their way through your website. Different approaches to your website shouldn’t cause any problem since not all visitors will start from the homepage. The information on the page shouldn’t be too complex to understand and not too long- make your points clear.
Another function that affects navigation is the loading speed. The 2019 loading speed report by Unbounce shows that a slow page risks the chance of a potential customer ever coming back to that page. A productive short time on your page is enough to motivate a visitor to buy an item for the first time or come back later.
3. Including trust factors
Building trust is one of the most important factors in getting traffic in your website. A website built to convince clients to subscribe to its services has to carry a trust worthy brand name. How do you build trust with your respective target customers?
Videos provide real time evidence of your site’s successful deals which can convince one to be among your regular customers. Most consumers also prefer video content of your brand or business services.
Reviews and ratings
Reviews give the new visitor a preview of what to expect of your product and services. In relation to that, good reviews are capable of converting a prospect to a successful lead in marketing.
If your website doesn’t attract the kind of traffic you want, maybe it is high time you appraise your built-to-convert strategies for maximum revenue. The easiest and simplest way to do that is by Contacting Us for the best solutions in the market.