You may well have heard of the term SEO (Search Engine Optimization) Search Engine Optimization. However, there are still millions of people who wonder daily, what SEO is and how it works. While this is a fairly common term in digital marketing, the reality is that it continues to create some confusion when it comes to sponsored links, content marketing, or search engine marketing. All of these are different things, with different goals.
em português, “Otimização para Motores de Busca”
The term SEO stands for "Search Engine Optimization" and consists of a set of techniques and strategies for optimizing websites or optimizing pages so that they are easily understood by search engines, such as Google. Applying these optimization strategies and techniques helps search engine robots understand content, hierarchy, and relevance as well as help determine if one content is more or less relevant than another, placing the most relevant content at the top of the pages of organic research results.
One more thing ...
If we consider that 10% of people click on a sponsored link when they do a Google search, then 90% of other people click on organic results. Placement on the first page of Google results has large differences in terms of the volume of organic traffic received, with the first position generating 32.5% of traffic, followed by the second position with 17.6% of traffic in that search. The last result of the first page of results receives only 2.4% of the traffic of this same survey.
One of the biggest ambitions of the companies that invest in Digital Marketing is to reach the first positions in the search engines. After all, who does not want free clicks and more visitors to your site? However, being on the internet is not enough to ensure that your site gets a place on the first page of Google. You need to invest in a specific strategy to optimize the results and ensure that your company reaches a good position.