The Importance of Professional Photography​

The need for professional photos has increased exponentially in recent times

Being present in the digital world is no longer a luxury. It is now an essential requirement to attract the target audience and stand out in the 21st-century market. However, this will not be possible with an amateur site and without the knowledge to promote it!

People make photos out of anything beautiful. Photographers make beautiful pictures from anything.

Rafael Correa Batista

It was not just the market that changed. People’s lives are also moving at a different pace now. The online search for solutions to our problems is more and more frequent, and, in seconds, Google puts before the eyes of the consumer, hundreds (or even thousands) of suppliers willing to offer exactly the product that meets their needs. Although your product (or service) is just a click away from your customers, your competitors have exactly the same opportunity.

So, how to stand out from the competition? Read on….

 

The issue of visual culture

“A picture is worth a thousand words”. The old phrase, which may even sound like a cliché, remains entirely true. And this is because we live in a world where visual culture predominates. Our own brain is already programmed to capture and store information transmitted through images much more quickly and efficiently. The proportion is impressive – image processing is 60,000 times faster than text processing! See the growing success of Instagram!

So, before promoting your brand or your business, for example, investing in Digital Marketing, you should make sure that your business’s window on the Internet and your brand’s face on the Web – your website – has a good image and is optimized.

Recent studies show the importance of applying a good image to digital marketing strategies:

  • Articles that contain images get 94% more views.
  • It is possible to increase the views of a publication by more than 45% by including a photo or video.
  • 60% of consumers are more likely to contact a company when an image is shown in the search results.

The question of perception

Through the images, without even being aware of the process, the customer does all your company’s reading.

Amateurism or professionalism, aesthetic or sloppy care, good or bad taste. All these subtle and subjective impressions induce the possible consumer to make an even more serious and extremely important judgment for his brand image!

Your website is your company’s showcase in the online universe. Therefore, it can be an invitation to attract consumers or an alert for them to run away from your company. A good photo helps to sell incredibly. Sectors such as tourism and real estate use every opportunity to sell more. A hotel room can be viewed from several perspectives (it is no coincidence that hotels strive to show quality in the photos they use).

On the other hand, have you tried to highlight a poor-quality photo? The lack of focus, inadequate lighting, the distortion caused by the display of low-resolution photography in a larger size produces a terrible result – evidence of a lack of professionalism on the part of the company. You certainly don’t want to take that risk.

We are all photographers, but…

…taking quality photos is another story!

The camera is a mirror endowed with memory, but unable to think

Arnold Newman

Understanding the importance of a quality image is very easy on the internet. It is not subjective. It is actually quite easy to understand. A photo has a real impact on a website’s bounce rate. Often the image leads people not to read the content, abandoning (rejecting) the site.

And although taking photos can be for anyone, editing those same photos is not for everyone anymore.

The value issues

Regardless of the product or service you sell, the quality of the images used in any marketing action is inevitably associated with your brand. Thus, the low-quality photos convey the idea that the product was also made with materials or ingredients (in the case of food) of dubious origin.

In the general understanding of people, a reliable business does not use inferior resources. It’s as simple as that! Therefore, while professional photos add value to your brand, cheaper options can have a high cost in terms of customer perception about your product or service.

In addition to this distortion in the brand’s perception, the use of poorly produced photos transmits a “cheap image” to the enterprise. And when a consumer is faced with the offer of a “cheap company”, his only expectation is to pay less and, inevitably, the only question that will pop into his mind will be “how much does it cost”?

If this concept has not yet been made very explicit for you, know that:

  • On e-commerce sites, 67% of consumers say that the quality of a product’s image is extremely important when selecting and purchasing a product.
  • Customers of online stores consider the image quality of a product more important than the specific information of that same product (63%); more important than the long description (54%); more important than consumer assessment (53%).

Therefore, reserve resources to hire a professional service and guarantee good photos for your website is far from an expense. It is an investment that can leverage your business results, strengthen your brand, and convey an image of success and professionalism.

Contact Us for Professional Photography and Video

Webfarus’ professional work in the field of photography and video can be used on its website or in its marketing campaigns. Among others, we are specialized in Real Estate Promotion (exterior and interior); Product (objects, bottles, etc.); Corporate portrait; Food; Areas, and virtual visits.

luis horta marketing digital

About Luís Horta

He has been a teacher in Portuguese Public Education for over 25 years. So far, he has helped create and develop more than 700 businesses in different areas in his career.

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