The economic crisis and a market full of companies competing with each other, form a scenario in which, a connected and selective consumer is unlikely to buy on impulse. In turn, you will evaluate the options well and choose the one that you trust most.
Work until you no longer have to introduce yourselfHarvey Spector
Acquiring the desired credibility and authority for your brand is very valuable and often depends on a lot of operational and strategic work. However, there are some strategies and tools that can facilitate this process and we, at Webfarus, are specialists in this matter.
Some brands are recognized or rather more popular compared to others. When we see a sentence or an image, we can say what brand it is without the need for more information. Other times, we feel that certain brands are better than others in the same industry.
How Do We Create Online Authority?
Creating online authority is a strategy that focusses on strengthening the brand name, and it is the most effective way to convert. Do you want to know how to market your brand with us? See how we do it!
1. Content marketing
Many companies produce generic texts and content without personality, acting without any kind of strategy. Online authority is only real when your audience identifies with your brand and trusts you. In this case, content marketing is the ideal resource to generate this recognition, as it is a strategy whose focus is to deliver value to people.
SEO stands for Search Engine Optimization which means “search engine optimization”. In a nutshell, it is a set of strategies that improve the ranking of a website in search engines (Google, etc.).
3. Social Networks
It is almost impossible to talk about online authority without mentioning social media. It is through them that your company is able to establish its digital presence, but everything must be thought according to the preferences of your audience. To work with trust in people, you need to be accessible.
4. Marketing email
Does your company use email to create and maintain a relationship with users? By choosing not to invest in this digital marketing tool, you are missing out on the opportunity to strengthen your online authority and improve your new sales results and also the ability to retain customers.
Making an effective brand management is essential to build your online authority, after all, it is through branding that a company becomes, in addition to known, identifiable. This is the strategy that explains why, for example, an iPhone is much more expensive than other smartphone models.
A brand is more than a logo, a name or a visual identity. It is a set of feelings and experiences that your audience had and created from the product or service you offer. Often this process is individual, each person understands his brand in a different way. This perspective will always be based on the social, cultural and economic contexts of each individual and, mainly, on the experiences they have had with their company.
Your brand needs to have a strong and coherent identity and that is precisely why a branding strategy is essential! Make your brand stronger and more present in the market, being recognized by the public, admired and desired by what it offers. Contact us !
Branding is a way to manage the brand strategies of a specific company, with the aim of making it more desired and positive by its customers and the public in general. Branding, or brand management, involves actions related to the company’s purpose, values, identity and positioning.
This brand management includes long-term planning and the creation and management of the elements of your visual identity, so that you are able to enhance the perception of your company by consumers. Basically, “doing Branding” is to ensure that your business will grow in an intelligent and lasting way, always focused on what your brand is and how you want to be perceived.
When the link is established, the consumer feels, on the part of the brand, empathy for their problems and interests: 65% of consumers think “how good, the brand cares about people like me” and, in these cases, who thinks that the person will look for when a need arises?
On the other hand, 77% of B2B marketing leaders say that the brand is fundamental to the growth of the business and 82% of investors believe that the strength of a brand and the recognition by the community are important aspects that help to decide where to invest.
What attention are you giving to branding?
If you already have a brand, this commitment must be taken very seriously because its strength in the market depends on the public’s perception of your brand. If you want to take actions that favor your goals, talk to us ! If you are just starting out and want to create your brand, talk to us .