How to Sell Online? 15 Tips for Success

With the evolution of the internet, nowadays there is rarely a company that is not presented online, either with a website or on social network. The internet is a means for your brands to gain greater visibility and to be able to show your products or services to a larger number of people. It is essential that the companies know the best strategies to sell online so that their image, positioning and sales shall improve significantly.

How to Sell Online? 15 Tips for Success


1. Have a Functional Website.

If you want to sell online you need to have an online store where everything flows in the best way. You need to make sure that the loading time of the site is not high, and the overall speed should excellent, and more importantly that website has an attractive design and lastly, an easy navigation system.


2. Have a Secure Site

You don’t just need a functional website, but also a secure website. If your website suffers hacker attacks this will not be good for you nor your overall company, especially the way it is perceived by customers or potential customers.


3. Create a Sales Plan

Having a sales plan is the greatest secrets to getting good sales transaction online. It is important to have a good structured sales strategy. In order to excel, you need to do a market study, assess who your target audience, which marketing channels best fits you, which sales approaches you will use. Set goals and deadlines, and delegate tasks to various team members to order to have more transaction completed.


4. Define a Marketing Strategy

It is essential that you have a good marketing strategy in place. Know how to reach customers, do a good image work and show your work to people. Invest in social media and share relevant, useful content that catches the attention of potential clients. Creating a good connection with the public and showing your company’s potential will make many potential customers actually become your own customers.


5. Monitor Online Sales

You need to track sales and respond to online comments as well as answer questions on social media and website. The whole process has to be tracked at all times.


6. Keep Your Online Pages Updated

If you want your online business to go from strength to strength you need to keep it constantly updated. A customer who sees outdated social media and website will not have the confidence to purchase your services online. Make sure your website has updated products/services and that social media has content every week.


7. Be present on Multiple Online Platforms

It is not enough to have a website. Put your business on social media, do a Google Business, etc. The more options the customer has the better. But attention, there is no point in being present on several pages and not paying attention to each one of them.


8.Have a Pricing Strategy and Sales Arguments

Try to show customers that it is worth buying from your company. Give examples of customers who have already bought from you and make them feel safe. Build a form of demonstration on your product or service you are providing. Also, plan your pricing strategy effectively well and lastly study your competitors’ prices beforehand.


9.Online and Physical Sales must correspond together.

It is important that these two forms of selling are working together. The needs that customers usually have in a physical store may be similar to those of customers who buy online. Stay present on the online platforms and try to answer the questions that appear there.


10.Invest in Campaign Marketing

Time-limited online campaigns are a good bet for online businesses. Plan the campaign well, decide how you will run it, what the offers and discounts will be, and decide how long it will last. Having a campaign with a sense of urgency and with a good offer will arouse an urge to purchase by your potential customers.


11. Invest in SEO

Search engines such as Google are the largest source of information search when someone surfs online. It plays an important role in the relevance. If you search for “Digital Marketing” this particular site “Webfarus” will be ranked on the top 5 of the google search. This is highly important because it give a sense of reputation to the customer.


12. Good after Sales Service

It is good to get new customers, but it is essential that you know how to keep them. Customers like to feel special and valued in the company they buy from. Be careful to take care to get post-sale feedback and to make yourself available to meet their needs. The customer has put their trust in your company and a good after-sales service makes all the difference.


13. Invest in email marketing

This is an area where you should invest. You can advertise new products, newsletter, inform about offers. This is a marketing and sales strategy that will directly reach your customers and build more leads to your website, hence SEO.


14. Have good content marketing

Nowadays selling online without good content marketing won’t be easy. Therefore, it is important you find someone in charge of this part, who knows how to research on what topics are relevant and of interest to your specific target audience. More importantly, who produces quality content. This Information will reach customers and will definitely them attracted to your business due to the valuable input. Remember content marketing plays as an acting role of a “Advice”.


15. Have a team working together

Having a team is the best way to function your business, more importantly you need to invest in them very well. You need to delegate tasks and everyone should have an important role in running a successful online business.

Do you have questions about this topic?
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About Luís Horta

He has been a teacher in Portuguese Public Education for over 25 years. So far, he has helped create and develop more than 700 businesses in different areas in his career.

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