Optimizing the performance of a website is a fundamental point in all projects that are technologically avant-garde and wish to be at the top when it comes to online business success today.
After all, poor website performance hurts a company’s profits from the moment the user has to wait for slow pages to load, becoming torture, creating frustration that leads to abandoning the site in search of alternatives. It’s true, impatience is a digital virtue!
On the other hand, according to Google, the loading time of a site is one of the factors taken into consideration for positioning in search results. Slow sites cause bad visitor experiences, and Google doesn’t like that.
For online stores, the “slowness” factor is even more detrimental. A visitor who gives up on your site means is an eventual lost sale. Extremely fast page load speed amplifies visitor engagement and retention and increases sales. Instant site response leads to higher conversion rates and a 1-second delay in page loading decreases customer satisfaction by 16%, page views by 11% and conversion rates by 7%, according to a recent Aberdeen Group survey.
Tips for optimizing site load time
There are several factors that interfere with the speed of a website, including:
- Infrastructure – optimize hosting;
- Image optimization – images should be of the required quality and at the right size;
- Use CDN and caching – use CDNs, such as Cloud Flare and apply caching techniques that increase the opening speed after the visitor’s first access.
- How to identify the problems?
- To identify the problems that need to be fixed, you can turn to free tools that test the speed of web sites.
What you can’t measure, you can’t improve
William Thompson (Lord Kelvin)
Two of the best known free tools for checking the speed and making the necessary adjustments to your website are Pingdom Website Speed Test and GT Metrix. These are very comprehensive tools that will allow you to get the evaluation of several different criteria in addition to the Overall Performance Score (Page Speed and YSlow) and Page Details (Load Speed, Total Weight, Requests). Before using these tools it is recommended that you clear your browser’s cache for the site under analysis. Make at least two tests to obtain more reliable data. However, it is important to note that optimizing a website should only be done by an expert because there are many other optimization techniques that can be used to improve performance and load speed.
I will create your optimized site for the best results.
About Luís Horta
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