7 Digital Marketing Strategies for (Extraordinary) Veterinary Clinics!
Snopy is throwing up. Amarelinho has diarrhea. Lili needs to receive her first vaccines and Kika doesn’t know it yet (poor thing), but she’s going to be sterilized! And now? Where do you think the owners of these pets are going to start looking for help? If you answered “on the Internet”, you were right! And precisely for this reason, you should know and implement the best digital marketing strategies for veterinary clinics. Actions that will attract more customers, generate more conversions and fill your schedule with appointments!
Digital Marketing Strategies for Veterinary Clinics
With users using the internet to search for all kinds of products and services, you can’t ignore the best digital marketing strategies for veterinary clinics for one more day: the ones that will put your business at the top of the search results. , which will increase conversions and the practice’s profit.
1. Website optimized for mobile devices
Surely your veterinary clinic already has a professional website where users can get more information and even get in touch to make an appointment for their pets. But is it optimized for mobile devices? This is important?! Don’t even ask! Nowadays, with most users using their smartphones to access the Internet, having a responsive or mobile friendly website is essential to attract and retain more customers.
What is a responsive website? It is a website that automatically adapts its content to different screen sizes that users may be using, so that readability and visibility are not compromised on smartphones and other mobile devices with smaller screens. Because if that happens, believe that the potential customer will leave the site and look for a solution at a competing veterinary clinic!
2. Content relevant to your target audience
In addition to being responsive, your veterinary clinic’s website must have relevant content for your target audience. And we are sorry to inform you, but a page with the company’s mission and vision is not enough! You need to create menus with information about your team of veterinarians and detail the services and medical specialties. In addition, in your digital marketing strategies for veterinary clinics, you cannot miss a blog to develop content marketing, and thus attract and convert leads into customers.
It is on the blog that you will have the opportunity to publish relevant articles that respond to your customers’ problems with effective solutions on treatments, medicines and curiosities regarding the health and well-being of pets. You could, for example, explain to readers how to teach a dog to eliminate outside or how to prevent a cat from scratching the furniture. Talk about the importance of deworming, explain the advantages of sterilizing cats and dogs, explain about pine caterpillars and toxic foods and explore the characteristics of the main breeds of dogs and cats, among many other examples of relevant content for your audience- target.
In addition – and as we will explain later – a blog is highly relevant for the veterinary clinic’s SEO because it places the contents in the first places of the Google search results.
3. SEO Optimization for Search Engines
Do you turn your ears whenever you hear about search engine optimization? Because today is the day that you will listen (in this case read) carefully to understand the importance of SEO (Search Engine Optimization) for a veterinary clinic, agreed?
Well, we have to tell you that SEO strategies help you to position the contents in the first Google search results (for certain keywords). This means that if you choose the keywords most relevant to your veterinary clinic and most used by potential customers in searches, you can increase organic traffic to your website or blog. For example, if you use local SEO correctly, your veterinary clinic’s website will appear when a user in your area decides to search for “vet near me”. More examples? If you optimize a blog article for “Gastric Torsion in Dogs”, “Feline Idiopathic Cystitis” or “Cancer in Dogs and Cats” it is very likely to appear at the top of the results for users who searched for these health problems on Google. That’s why SEO optimization on a website and blog is one of the main digital marketing strategies for veterinary clinics: it clarifies, increases the company’s reputation and helps drive potential customers towards your practice!
4. Google My Business Registration
Even if you have a veterinary service at home, your clinic is located in a certain area, where the overwhelming majority of your customers live, isn’t that right? That’s why you should register it on Google My Business, filling in your profile with all the information possible: from the phone number to the address, passing through the email and opening hours and ending with a description of the services with illustrative photos, as well as comments and ratings. of customers, very important for the decision making of other users.
A website can’t have it all? You can, but it is not as effective in reaching potential customers who consult Google My Business in the vicinity of your practice, in addition to the fact that this tool works as another communication channel, important to increase the competitiveness of your veterinary clinic.
5. Email marketing for veterinary clinics
Sending email marketing is another digital marketing strategy for veterinary clinics, as it opens doors to positive and lasting relationships with your database. In other words, you can send an email as a reminder about missing vaccines (Patusco has an overdue vaccine!), as a marketing campaign (Happy Birthday Bolinhas! You received a 15% discount voucher to use at the next appointment), by way of an update on the clinic (we have opened a new veterinary clinic in Faro! Visit us) or to provide tips on how to care for pets. Whatever it is, if the content has quality and precept illustration, email marketing will increase your clinic’s reach and retain more customers. However, to ensure the success of this digital marketing strategy for veterinary clinics, you should segment your target audience into different groups with similar characteristics, in order to send more personalized messages… instead of news about dogs to cat owners!
6. Posts on social networks
Of course, you use Facebook and Instagram to post cute photos of kittens and puppies that show up at your veterinary clinic, but try going a little further and posting other types of content as well: a live stream of cutting Jack’s nails or cleaning Nini’s ears, a photo gallery illustrating the best way to transport a pet, a list of institutions where you can adopt a dog, health tips for obese cats, etc.
Social networks are excellent tools to encourage comments and shares that will increase the awareness of your veterinary clinic… after all, you are even lucky enough to run a business related to something that a general audience loves: companion animals!
7. Paid Advertising on Google Ads
If your digital marketing budget for veterinary practices allows, invest in paid advertising on Google Ads. Ads are not expensive compared to conventional advertising: you only pay if you get a click and guarantee faster results because the ads appear at the top of search results pages, above the organic results (where your blog articles are supposed to be already). ).
In any case, pay attention because paid advertising must be segmented and thought out in conjunction with other digital marketing strategies for veterinary clinics, to reach an audience closer to your office and more interested in your services.
About Luís Horta
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