Five Common Mistakes​

in Crisis Management in a Company – How to Avoid?

In times like these, we now live with coronavirus – that we stop to rethink everything, including the most correct way to manage our companies or team.


We are, in fact, living in a very unique moment in world history, in which COVID-19 is causing a drastic change in the way people and companies deal with their routines, and this whole movement calls for attention so that leaders do not end up making common mistakes in crisis management.


The market is increasingly competitive and volatile. At the same time, competitiveness increases progressively and pressure and responsibility on entrepreneurs, multiplying the possibilities of management errors.


Now, more than ever, efforts are needed to avoid management mistakes that can be fatal to the business. In this article, we talk about five common management mistakes in times of crisis and how you can somehow avoid them, ensuring profitable results and healthy processes for your company.


1. Not considering the effects of the economy on customers

It is important to remember that customers are also suffering from the crisis. We are experiencing a global pandemic with restrictions and an impact on the local economy. It is important to bear in mind that your clients are also suffering from the crisis and need your help. Everyone will lose out, but we can reduce the severity of the situation if everyone does their part for the benefit of the other.


2. Sacrifice quality

Trying to reduce production costs by sacrificing the quality of products and services. A decrease in quality may even help to sell now, but it will damage the brand’s image in the market at a time of recovery.


3. Not investing in marketing

Marketing is strategic for any company, even more so with the intense competition in the current market. Unfortunately, some companies still see it in a very simplistic way, or just as endomarketing.


Many entrepreneurs think that marketing is only to sell products and that it is enough to invest in the distribution of flyers, commercials, or sending e-mails. However, its function is much broader. Today, with social networks, digital marketing, and inbound marketing, which is the marketing that attracts and converts customers through relevant content, the marketing area increasingly represents a strategic sales sector within companies.


A good marketing plan can analyze customer behavior and improve the company’s relationship with them, study competitors, strengthen your brand, and also increase sales.


4. Don’t take chances

Although it is normal to be cautious in decisions, it is necessary to go beyond the basics, reinvent oneself, go completely out of the box and look for different alternatives that bring better results and are suitable for the new scenario.


5. Pinpointing the culprits

Pointing out the culprits, belittling the value of each employee, or demanding more than each one’s capacity does not magically make the solutions appear.


Count on Webfarus’ help in this time of crisis!

Elevating your presence to the digital format by creating a website or an online store; projecting your business to other markets or; valuing your brand, Webfarus will help your company at this time when the opinion is consolidated that those who are not in the digital market will soon be out of the market!

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About Luís Horta

He has been a teacher in Portuguese Public Education for over 25 years. So far, he has helped create and develop more than 700 businesses in different areas in his career.

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