Do you want your business to be found on Google by potential customers at the very moment they are looking for the products or services you have to offer them? Would you like to pay only when someone clicks on your ad and visits your website?
Then, welcome to the world of Google Ads!
People get on Google to Go, Know or DoJoseph Bojang
What are Google Ads?
Google Ads is the new name for Google Adwords, Google’s ad platform, and its main source of revenue. Its first version was launched in 2000, and since then, it has been leading the Online Media market.
Google Ads allows you to promote a business, product, or service in a targeted, targeted, and measurable way. Searching on Google, we will probably find some sponsored links in the results. Visiting a blog, we will find an ad banner somewhere on the page. Watching a video on YouTube, we will see some ads before or during the videos. For, although different, all of these ads can be created and managed via Google Ads.
Through Google Ads, it is thus possible to create Search, Display, YouTube, Gmail, and Play Store ads.
Where to Advertise?
You can advertise on Display Network Only, Search Network Only, or both (hybrid).
If we want to respond to a need in the market, we must choose: Search Network Only. If we want to create desire and interest in the product, we must choose Display Network Only. In other words, if the goal is to get leads, opt for a Search campaign; if the goal is to generate awareness, a Display campaign is a good option. Good practices say that we should never, under any circumstances, choose a hybrid – never mix Search with Display.
In Google Ads campaigns, there are systems that, when well configured, allow a great degree of definition of the audiences to whom we want to present our ads. The more targeting criteria you choose, the smaller the group to whom your ads are shown. The 10 types of targeting in Google Ads are as follows:
- Keywords in the Search Network
- Keywords on the Display Network
- Demographic data
1. Ads on the Search Network
These are the ads that appear in the search results for certain keywords. They are highlighted at the beginning and the end of the SERP (Search Engine Results Page) and with a small caption of “Ad” to indicate that it is a sponsored link and is the best way to reach people looking for specific products, services or solutions, from a word or phrase.
The big advantage here is that the advertiser only pays when the person clicks on the result link to access the website. So, if well planned, these ads can have an excellent cost-benefit ratio for your company.
2. Ads on the Display Network
The Display Network is made up of well-known sites from Google, such as YouTube, Blogger, and Gmail, as well as thousands of websites that provide space to post ads through the Google AdSense program. This network reaches 90% of internet users worldwide.
In absolute numbers, Google’s image ads are shown on more than two million websites and in more than 650,000 applications. Image ads have special options for targeting, keywords, demographics, and remarketing. Customers can be encouraged to notice a brand, consider offers, and take action.
Display advertising can be used in several ways:
- Banner: are image ads that can be images, interactive elements, animations, custom layouts or others;
- Text: similar to the banner, however, they are ads in “text box” format, which include a title, a description, the name of the company and a URL;
- Gmail: these are personalized ads in Gmail that are viewed directly in people’s inbox;
- App: Ads that look specifically on mobile apps.
3. Ads on Youtube
Anyone who has used YouTube has seen, for sure, that some videos have ads, either before the start or even during the exhibition. As an advertiser, we can also create campaigns to run on videos on that platform.
With more than a billion users, you can select the desired target audience based on age, gender, location, interests, etc.
4. App ads
Ads focused on those who have apps and want to increase their reach with the Google platform. You can promote a business for iOS or Android users.